This article explores the attitudes of New Zealanders to the social marketing campaign ‘Give nothing to racism’. Thematic analysis was applied to a series of comments posted on the New…
Ethnicity and Diversity
What is with all the hate? A thematic analysis of New Zealanders’ attitudes to the Human Rights Commission’s ‘Give nothing to racism’ social marketing campaign
By: Dr Angelique Nairn
Published: 2020-12-01
This article explores the attitudes of New Zealanders to the social marketing campaign ‘Give nothing to racism’. Thematic analysis was applied to a series of comments posted on the New…